THE PROGRAM FOR PREVENTION OF CHRONIC NON-INFECTIOUS DISEASES IN JSC "SBERBANK OF RUSSIA": SYNTHESIS OF EVIDENCE-BASED MEDICINE AND MARKETING TECHNOLOGIES
https://doi.org/10.15829/1560-4071-2014-9-16-21
Abstract
The article describes a program for CNID prevention, made up in 2011-2013 in JSC Sberbank of Russia. The description is given for the main components of the program, including medical part, that aimed early CNID screening and decrease of complication development risk; and marketing part, aimed on promotion of healthy life style with use of modern marketing technologies. The data provided on efficacy of the program at temporary invalidity costs, and increase of emplyer reputation. At the end the article concerns on brief review of complications occuring during program performing in a gross bank.
About the Author
A. V. Kontsevaya
FSBI SSRC of Preventive medicine of the Ministry of Health, Moscow, Russia.
Russian Federation
Russian Federation
References
1. Arena R, Guazzi M, Briggs PD, et al. Promoting health and wellness in the workplace: a unique opportunity to establish primary and extended secondary cardiovascular risk reduction programs. Mayo Clin Proc. 2013; 88 (6): 605-17.
2. Ausburn TF, LaCoursiere S, Crouter SE, et al. Review of worksite weight management programs. Workplace Health Saf. 2014; 62 (3): 122-6.
3. Aldana S, Barlow M, Smith R, et al. A worksite diabetes prevention program: two-year impact on employee health. AAOHN J. 2006; 54 (9): 389-95.
4. Naydeck BL, Pearson JA, Ozminkowski RJ, et al. The impact of the highmark employee wellness programs on 4-year healthcare costs. Journal of occupational and environmental medicine 2008; 50 (2): 146-56.
5. Guazzi M, Faggiano P, Mureddu GF, et al. Worksite health and wellness in the European union. Prog Cardiovasc Dis. 2014; 56 (5): 508-14.
6. Kalinina AM, Kontsevaya AV, Belonosova SV, et al. The implementation of the program cycle prevention of cardiovascular diseases in the workplace: clinical efficacy. Cardiovascular Therapy and Prevention, 2010; 3:90-7. Russian (Калинина А. М., Концевая А. В., Белоносова С. В. и др. Реализация программного цикла профилактики сердечно-сосудистых заболеваний на рабочем месте: клиническая эффективность. Кардиоваскулярная терапия и профилактика 2010; 3: 90-7)
7. Barabanschikova VV, Kuzmina NV. Analysis of occupational stress of bank employees. National psychological journal in 2010; 1: 118-21. Russian (Барабанщикова В. В., Кузьмина Н. В. Анализ профессионального стресса банковских служащих. Национальный психологический журнал 2010; 1: 118-21).
8. Sominsky L, Spencer SJ. Eating behavior and stress: a pathway to obesity. Front Psychol. 2014; 5: 434.
9. Ozminkowski RJ, Dunn RL, Goetzel RZ, et al. A return on investment evaluation of the Citibank, N.A., health management program. American journal of health promotion: AJHP 199914; 1:31-43.
10. Serxner S, Alberti A, Weinberger S. Medical cost savings for participants and nonparticipants in health risk assessments, lifestyle management, disease management, depression management, and nurseline in a large financial services corporation. Am J Health Promot. 2012; 26 (4): 245-52.
11. Potemkina R. In monograph "Global perspectives in workplace health promotion" Edited by Wolf Kirsten., Robert C Karch. Jones Bartlett Learning 2011., pp 337-56.
12. Order of the Ministry of Health of the Russian Federation dated 03.12.2012 № 1006n. Russian (Приказ Министерства здравоохранения Российской Федерации от 03.12.2012) № 1006н http://mpmo.ru/content/2013/01/Prikaz-N5 1006n-ot- 03.12.2012-g..pdf
13. Shalnova SA, Kalinina AM, Deev AD, et al. ORISKON Russian expert system — risk assessment of major noncommunicable diseases. Cardiovascular Therapy and Prevention 2013, 12 (4): 51-55. Russian (Шальнова С. А., Калинина А. М., Деев А. Д., Российская экспертная система ОРИСКОН — Оценка РИСКа Основных Неинфекционных заболеваний. Кардиоваскулярная терапия и про-филактика 2013; 12 (4): 51-5).
Review
For citations:
Kontsevaya A.V. THE PROGRAM FOR PREVENTION OF CHRONIC NON-INFECTIOUS DISEASES IN JSC "SBERBANK OF RUSSIA": SYNTHESIS OF EVIDENCE-BASED MEDICINE AND MARKETING TECHNOLOGIES. Russian Journal of Cardiology. 2014;(9):16-21. (In Russ.) https://doi.org/10.15829/1560-4071-2014-9-16-21
Views:
881
Email this article 